🗺️
Step 01Unfog the Valley.
Sixteen AVAs, ink-spreading reveal animation. Every region earned, not dumped.
MAP · AVA→
A tactile field guideSERIES No. 001Your Napa
↘bilingual, btw
Your Napa
winery
exploration
buddy.
A pocket atlas for wine days. Collect AVAs like stamps, doodle tasting notes, match with a tasting buddy, and let Dimple whisper what to try next.
427 explorers this week · avg. 6 wineries each
Wine tastes different when you know the dirt it came from. Dimple turns every Napa visit into a small collectible moment— mapped, journaled, shared.
📓
Step 02Scrapbook every pour.
Grapes, flavors, emoji reactions, and the soil it all grew in. Four levels of depth — go as deep as you want.
JOURNAL · L0-L3→
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Step 03Find a tasting buddy.
Match by palate. Complement or mirror. Plan a group tasting with companion suggestions from the terroir itself.
BUDDIES · GROUPS→
A field guide that fills itself in.
§ PASSPORT · INSIDEYour Rutherford loop
L2 · 5 VISITED · 3 TO GO
01Frog's LeapDry-farmedL2 · 22 MAR
02Heitz CellarCabernetL3 · 22 MAR
03QuintessaBiodynamicL1 · 23 MAR
04CaymusAlluvial· todo ·
05InglenookRutherford Dust· todo ·
↗ remember to ask about the 2012 verticalTerroir passport
14 / 42 STAMPS
Six categories · three tiers each. Gold is hard to earn, which is the point.
III
Cab LoverII
Fog LifterI
First Pour?
Volcanic?
Biodynamic?
Night OwlDEEP POUR
One tier away
2 MORE L3 TASTINGS → TIER III
§ VOICES
"I opened Dimple to plan a weekend. I closed it with a map of my palate, three new winemakers to stalk, and a slightly embarrassing number of Caveat-font notes to myself."
— YOU, HOPEFULLY, NEXT SATURDAY
🍇 34 wineries seeded
🧭 bilingual 中 / EN
✨ free forever for the map
Built by two people who really like pulling over for the next sign.
§ FROM USA small note from the makers.
We started Dimple after a weekend in Calistoga where we kept asking the same dumb question — why does this taste like that? The answers were always tied to the dirt: a volcanic shelf, an alluvial fan, a hillside with too much sun. None of the wine apps we used cared about any of that.
So Dimple is the app we wanted: terroir-first, bilingual, deeply our own. It's free. The whole thing. We're building it because we want it to exist — not because we've figured out the business yet.
— Bowen & NoaFOUNDERS · DIMPLE.WINE
Free. The whole thing.
§ PRICING$0/forever
No paywalls. No trial expiry. No card.
- ·Full Terroir Map · all 16 AVAs
- ·Unlimited tasting journal entries
- ·42-stamp passport & achievements
- ·Bilingual UI (中文 / English)
- ·Buddy matching · group tastings
No card
Questions, answered.
§ FAQIs Dimple really free?+
Yes — the whole thing. Map, journal, achievements, buddy matching, group tastings. No card, no trial expiry, no upsell hiding behind a feature. We'll figure out the business later; right now we just want the app to exist.
Do I need an account to look around?+
No. Browse the map and any winery without signing in. You only need an account to save tastings, earn stamps, and sync across devices.
How accurate is the terroir data?+
Every AVA boundary is from the federal AVA registry. Soil, elevation, and climate come from public USGS, NOAA and OIV datasets, then cross-checked against winery-published sources. We cite each source on the winery page.
What does bilingual mean exactly?+
The interface and editorial copy run in 中文 and English. Winery and people names stay in English everywhere — that's how the Chinese wine community actually refers to them.
Will Dimple cover Sonoma / Paso / Willamette?+
Yes — Sonoma is on the runway for late 2026, then we walk south. The architecture is region-agnostic; we just want each region's terroir layer to be as honest as Napa's before we ship it.
What about my data?+
Your tastings, photos, and journal entries belong to you. You can export them at any time. We never sell your tasting history — and we don't share anything with wineries unless you opt in to a public report.
Launch list · Spring 2026
Be in the first hundred through the door.
We're seeding new AVAs and onboarding founding explorers in batches. Drop your email — we'll send a passport invite when your wave opens.
(no newsletter spam — promise)Ready for a good day in Napa?
Your first visit takes 30 seconds. No wait-list, no paywall. Bring friends; bring a designated driver; bring an appetite.
(seriously — free)